Monday, March 23, 2009

Uniformity is the spice of life

It's been a long 30 minutes.

We live in an age of gratification measured in nanoseconds. Since the mass adoption of the internet, people don't want to wait for anything. There was a time when a night of entertainment was having the family gathered around a radio, listening to stories acted out through audio alone. And it was good.

But no longer (har har). We now can't wait for something to appear. "Instantly" was 2 seconds too slow. Changing DNS settings from a remote web-hosting server should only take about the same amount of time as one agreeing with the OK button. Forget the fact that these settings may take time to propagate throughout the interwebspace-thingy to let other servers know that indeed, somethings changed on one particular website settings. "This will take 10 minutes for the settings to take effect." - Ha! You're pulling my leg, right?

I'm the same way when it comes to web design, or rather a lack of web design to the pundits. I sometimes just don't think through how a layout will affect the perception of my business because I wanted everything to go live 5 days ago, and already I'm 10 days behind the self-imposed deadline. I want it right quick because I want me to be your pick.

Sometimes however, I have to reign myself in, take a deep breath, and practice patience. Ask, "For whom doth I toil for?"

And then a tsunami of clarity overpowers me. No matter how much I want things to speed up and be created, produced, cobbled, sewn, published, hemmed, or fabicrated, I realize one thing - I'm doing it wrong anyway.

So back to square one. As Wesley Snipes' character John Cutter said in Passenger 57, "Always bet on black."

And that, everyone, is my first irreverent post on


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